Mexico is not only attractive to the U.S. company like Netflix, due to its production costs but also because of its proximity to the U.S., its growing market, and its creative capacity.
Netflix’s recent announcement of a $1 billion investment in Mexico over the next four years is not just a commitment to entertainment but also a reflection of the country’s growing appeal to U.S. companies. This investment is part of a broader trend where Mexico has positioned itself as a key strategic partner for the U.S. in various economic sectors, further cementing its role as a hub for film and television production in Latin America.
During President Claudia Sheinbaum’s morning press conference, Netflix’s co-CEO Theodore Anthony Sarandos Jr. participated and explained the streaming platform’s investment plans for the country.
According to Ted Sarandos, the investment will be directed towards producing series and films in Mexico.
“President Sheinbaum, at Netflix, we share your vision of a vibrant and prosperous Mexico filled with growth and opportunities. We want to contribute to making this a reality. That’s why I am pleased to announce that Netflix will invest $1 billion in the production of series and films in Mexico over the next four years. This will contribute to the growth of the audiovisual industry and create jobs and opportunities throughout the country.”
— Ted Sarandos, Co-CEO of Netflix.
As streaming platforms continuously seek to expand their content offerings and reach new markets, Mexico emerges as a strategic ally and a priority destination for foreign direct investment (FDI). The country’s proximity to the U.S., trade agreements like the USMCA, its growing infrastructure, and local talent have made it a natural extension for American companies looking to scale operations.
Netflix’s investment includes producing approximately 20 projects annually, which translates into a significant economic boost across various sectors. In addition to creating direct jobs in production, directing, and acting, the initiative is expected to positively impact related industries such as hospitality, transportation, and textile manufacturing. A recent example is the adaptation of Pedro Páramo, which contributed over 375 million pesos (around 18.5 million dollars) to Mexico’s GDP and generated thousands of local jobs.
A key part of Netflix’s strategy is its collaboration with Estudios Churubusco to enhance its facilities. This historic studio has hosted countless productions, and its modernization will enable larger-scale projects, further establishing Mexico as a prime destination for international productions.
Sarandos also highlighted that Mexico was the first country outside the U.S. where Netflix produced an original series, marking a significant milestone for the company.
“Being local is very important to us. That’s why all our series and films are created in collaboration with local production companies and partners. This means we are investing in the creative community and helping talented individuals find their place in our industry. But we are also supporting people in other sectors—catering, hospitality, transportation, and manufacturing.”
— Ted Sarandos, Co-CEO of Netflix.
President Claudia Sheinbaum emphasized that this investment is not solely due to tax incentives or competitive production costs but also to Mexico’s rich cultural and creative landscape. The country’s diverse stories, landscapes, and talent provide Netflix with an endless source of authentic and relevant content for global audiences.
Netflix’s investment in Mexico is not an isolated case—it reaffirms the country’s crucial role in the global economy and its strong ties with the U.S. The focus on local production will not only benefit the entertainment industry but also strengthen the economy, generate jobs, and solidify Mexico as a strategic partner for American companies.
Moreover, Netflix’s commitment to Mexico reinforces the nation’s position as a creative epicenter:
“I love being back in Mexico City. Every time I visit, I am amazed by the blend of old and new, history and modern culture. It is inspiring and helps explain why there has always been so much creativity in Mexico—from art and food to literature, architecture, and, of course, storytelling.”
— Ted Sarandos, Co-CEO of Netflix.
According to Wired, Netflix ranks among the top three streaming platforms in Mexico, holding a 21.1% market share. This further underscores its dominance and the growing demand for its content in the region.